PROJECT SUMMARY - TELL ME
YOUR STORY – TELLMYS (Project
ID #/Title: 21920173, Applicant:
Nitka, o z./Nitka,o z. Bratislava, SK)
Sustainability in textile industry is an issue, which needs complex & innovative
approach. Evolution of society caused textile industry is in top 5 industries
causing environmental harm (see works of James Conca, environmental scientist).
This topic is related to everyone, since never before humanity faced real loss
of drinking water, drainage soil, climate crisis, gender inequality & new
age slavery in textile factories. Report Pulse of Fashion Industry found that
consumer awareness of environmental & social sustainability is gaining with
more than 1/3; surveyed consumers reported they have switched from their
preferred brand to another for reasons related to responsible practices.Society
would like to make responsible decisions, yet we don't have enough information
for it.We live in modern society, where technology is the most effective way of
obtaining information & blockchain is a technology of future. Sustainable
fashion market is growing, involving local farmers, producers, studios with
lower CO2 footprint, supporting markets & economy of regions.With that
grows a number of customers searching for this kind of producers (see articles
of Olivia Pinnock, fashion journalist). What's missing is the innovative &
effective way of connecting them, & that's our project: Tell me your story.
Information about producer & product will be available through mobile app
& webpage, & consumer will be able to make decisions based on quality
& complex information. Our project contributes to more transparency,
reliability, traceability & objectivity in textile industry with blockchain.
Ecosystem consisting of mobile app and web portal integrated on blockchain
will connect textile and fashion producers with customers. Producers will let
customers see information about origins of their clothing through the story of
the products provided in the system. Every piece will have its unique code. And
to store the information, we will be using blockchain - an open, public and
decentralised system. Sustainability, transparency and traceability are the
main attributes of our project, which aims to stimulate consumers to make
informed purchase decisions. In first place we aim to support B2C but also B2B
relations, as well as support meaningful usage of newest technologies. The main
goal of all partners is to create a database of local and sustainable clothing
producers, including their company and product details, then reach out to them
with an effective marketing strategy and offer them an effective tool to
communicate their products' stories to customer. In the first phase of this
project, we will add to the system a minimum of 20 local producers in each
country, who will upload a minimum of 5 product entries, making it in minimum
100 product entries for each country. Consumers will be able to find all
relevant product information after scanning the unique code in the clothing
store or at a sales market. The social environment of our target groups is
going to change too, as more customers will require the “product story” before
purchase, therefore more producers, designers and stores will use the
blockchain solution.
V4 market always had quality local production, yet producers are lacking
space to share story & info about clothing they produce. On other side,
customers have to look for info at different sources, & usually find only
partial info. SK is a small market for implementing the suggested solution,
& it is too small to generate relevant outcomes for further development of
the solution. Current legislation in V4 supports smart usage of blockchain for
regional prosperity. Project supports cooperation & participation of V4 in
sustainability topics. It will connect partners, local producers, stores &
customers, & extend possibilities to participate on developing sustainable
solutions in fashion industry. After project end, we aim to share V4 good practices
to motivate actors in other countries too.
Nitka operates in sustainable fashion & brings solutions. Focuses on
clothing upcycling & bringing back practical skills in making & fixing
own clothing. Members have years of experiences in educating eco & social impact
of fashion. They organise workshops & summer school, share know-how,
contribute to non-formal edu events, communicate stories of people behind
clothing,& their work conditions. Through sewing & upcycling they
develop skills & motivate to create own clothing, what changes values &
approach.Team also consists of IT expert on blockchain.Members &
co-operatosr of Nitka are aleso members of Fashion Revolution Slovakia. We
cooperate with local clothing producers, designers & know their needs.We
know expectations of customers so we can offer unique solution thanks to our
experience. We also cooperate with FR on more projects (e.g.Erasmus) & have
base for creating TELLMYS.
PROJECT PARTNERS
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Partner No. 1
Partner No. 2
Partner No. 3
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PROJECT EVENTS
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Phase |
Description of the phase |
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20/09/2019–31/10/2019 |
kick-off meeting of all partners in Slovakia,
setting of all tasks, targets and practices |
|
20/09/2019–31/10/2019 |
preparing marketing strategy for three target groups
- producers, sellers and consumers |
|
20/09/2019–31/10/2019 |
selection and implementation of marketing strategy,
communication with target groups |
|
20/09/2019–31/12/2019 |
creation of app + setting measurements (Slovak and
English language) (Nitka) |
|
01/01/2020–31/01/2020 |
workshop in Czech republic (Brno) where the app with
all its functionalities is presented and tested by the participants and
future users who are assisted by the project coordinator - Czech brands and
shop owners (Nitka + Czech partner) |
|
01/01/2020–31/01/2020 |
workshop in Slovakia (Bratislava) where the app with
all its functionalities is presented and tested by the participants and
future users who are assisted by the project coordinator - Slovak brands and
shop owners (Nitka) |
|
01/01/2020–31/01/2020 |
implementation of IT deliverables into practice |
|
01/02/2020–28/02/2020 |
workshop in Hungary (Budapest) where the app with all
its functionalities is presented and tested by the participants and future
users who are assisted by the project coordinator - with Hungary brands and
shop owners to present app (Nitka + HU partner) |
|
01/02/2020–28/02/2020 |
workshop in Poland (Krakow) where the app with all
its functionalities is presented and tested by the participants and future
users who are assisted by the project coordinator - with Polish brands and
shop owners to present app (Nitka + Polish partner) |
|
01/05/2020–31/05/2020 |
workshop in Slovakia (Košice) where the app with all
its functionalities is presented and tested by the participants and future
users who are assisted by the project coordinator - Slovak brands and shop
owners (Nitka) |
|
01/05/2020–31/05/2020 |
workshop Czech republic (Praha) where the app with
all its functionalities is presented and tested by the participants and
future users who are assisted by the project coordinator - Czech brands and
shop owners (Nitka + Czech partner) |
|
01/06/2020–30/06/2020 |
workshop in Poland (Warszawa) where the app with all
its functionalities is presented and tested by the participants and future
users who are assisted by the project coordinator - with Polish brands and
shop owners to present app (Nitka + Polish partner) |
|
01/06/2020–30/06/2020 |
workshop Hungary (Debrecen) where the app with all
its functionalities is presented and tested by the participants and future
users who are assisted by the project coordinator - with Hungary brands and
shop owners to present app (Nitka + HU partner) |
|
01/07/2020–31/08/2020 |
processing feedback, implementing updates to app and
web portal |
|
01/10/2020–31/10/2020 |
participation in sales markets in Czech Republic,
introduction of TELLMYS to new potential customers, providing support and
getting feedback for further updates. Organisation Nitka will share know-how
and support Czech partner. |
|
01/10/2020–31/10/2020 |
participation in sales markets in Slovakia,
introduction of TELLMYS to new potential customers, providing support and getting
feedback for further updates |
|
01/11/2020–30/11/2020 |
participation in sales markets in Poland,
introduction of TELLMYS to new potential customers, providing support and
getting feedback for further updates. Organisation Nitka will share know-how
and support Polish partner |
|
01/11/2020–30/11/2020 |
participation in sales markets in Hungary,
introduction of TELLMYS to new potential customers, providing support and
getting feedback for further updates. Organisation Nitka will share know-how
and support Hungarian partner. |
|
01/01/2021–18/03/2021 |
report on project to V4 |
|
01/01/2021–28/02/2021 |
evaluation of project: (Nitka) • through
measurements in app (consumers clicks, product display, etc) • through number
of users and their involvement in app usage (how many brands and selling
points are involved in each country, how do they add inventory and follow up)
• through inventory size |
|
01/01/2021–31/01/2021 |
final partners meeting |